Module 5
Week 5: Communication & Stakeholder Engagement
Enhance your communication skills to effectively engage with a wide range of stakeholders, from clinicians to C-suite executives.
Module Content
## Module Overview
Effective communication is at the heart of strategic selling. This week, we will focus on tailoring your message to different audiences, handling objections, and building consensus among diverse stakeholder groups. We will also cover advanced presentation and storytelling skills.
### Key Learning Objectives
- Develop a stakeholder map for a key account.
- Tailor communication style and content to different personas (e.g., CFO, oncologist, physicist).
- Master the art of storytelling to make data and facts memorable.
- Practice handling common objections and navigating difficult conversations.
### Content
- **Video Scenarios:** Effective vs. Ineffective Stakeholder Conversations
- **Framework:** The 3-Act Structure for Business Storytelling
- **Role-Play:** C-Suite Presentation Practice
- **Peer-Review:** Exchange and provide feedback on stakeholder engagement plans.
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